This is a bit of a nostalgia post for me.
Be warned! :P
So, back when Korean women were heavily seduced to buy into designer bag craze, the chief "selling system" that worked was the use of brand logos.
Louis Vuitton has a long history and well known story of how they go to inventing their logo print. And ever since the invention, every brand, or aspiring brand that wanted to rake in cash have probably emulated their ingenious idea.
Gucci was another big favorite in Korea...
They hit it big with the girls who worked in companies and wanted a businessy feel...
Celine was doing it, and was successful at selling them...
A lot of girls who wanted a quieter elegant, lady-like image went for these...
The slightly older demographic favored Fendi's designs...
They definitely had a classic feel to them.
My personal favorite, Dior was really into it too...
And they really were such a beautiful design...
Soon after, the younger and more pedestrian lines started having theirs too.
Top to down, Moschino, and CK, Michael Kors...
MCM had their version too.
Although I've never been too crazy about MCM's designs...
Once the logos were imprinted in your brain...
Mostly starting with the bags, they'd invariably begin appearing in other products and with various new effects and visual treatments.
These days, the logo prints are not as 'hot' ...
The new game in town it seems is playing with the structure and silhouette of the bags. And with the additive elements like Fendi's colorful and decorative straps.
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I really wanted to find a video that showed how the gold LV logos were printed on leather... but I couldn't find any. The closest I could get was the imprinted LV logos.
Basically, they use a machine to do this... I bet they do the same for the gold ones...
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Here is a video of a gold leaf done on leather by hand...
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